National Sales Analytics Association
Our Mission is to bring together the most innovative and insightful sales-focused leaders in the LBM industry to learn from one another – as well as sales performance analytics - in order to drive consistent and profitable growth regardless of market conditions.
Participating companies
Analytics: Defined
Formally defined, Analytics refers to the “systematic computational analysis of data and statistics used to discover, interpret, and communicate meaningful patterns to drive better decision-making.” For our purposes at the NSAA, it refers to the following four categories of data.
When we hear sales leaders say, “oh, we have analytics already,” they are referring to only the first two categories noted below. Members of the NSAA will have access to insights from all four categories.
Typically Quantified
Past
Through Your System
Revenue
Gross Margin
Gross Profit Dollars
Future I
In Your System
Quotes
Orders
Invoices
UNQuantified
Future II
Not In Your System
Pre-Quote Activity from Customers
Value of Prospecting Efforts
Existing Accounts
Hot Prospects
In Progress Prospects
Target Prospects
Future III
Not In Your System
Predictive Analytics
Machine Learning
Include Macro Indicators
Schiller-Case Index
Consumer Sentiment Index
Core Consumer Price Index
“There will always be people who are ahead of the curve”
“and people who are behind the curve. But knowledge moves the curve.”
Bill James ❯❯ statistician, baseball historian
No. 1 sales question: what’s in it for me?
The NSAA is designed to provide a consistent stream of insights, ideas, recommendations, and alternatives to help you more confidently build your sales team, intentionally grow sales, and develop a network of the most forward-thinking LBM sales leaders in the business today.
Private Video
Podcast Featuring
Member Dealer
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At the beginning of each month, member firms automate the sharing of preferred sales data
By the first of the month, each sales rep of each member firm will update their sales pipeline
One member leader will share a new insight, best practice, or tool with the NSAA as a video podcast
Analytics Dashboard
Update + Member
Report Shared
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Sales analytics dashboard will be updated at the individual sales rep level and member firm level
Anonymized data aggregating all individual sales reps will be updated for NSAA firms
An insight report will be written and shared with NSAA members based on the trends and patterns
Quarterly Live
Online 2-Hour
Member Meeting
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Each quarter the member firms will connect online via zoom for a 2-hour insight sharing session
On-Site 2-Day Meeting with Non-Lumber Yard Tour, Guest Speaker & required Reading
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Every fall the NSAA will meet in person at a different location for 2.5 days
A tour of a local non-lumber yard will stimulate new thinking and insights
A guest speaker will join the NSAA to share insights based on their expertise
How is this different than the status quo?
We’ve intentionally built the NSAA to capture the best features of existing roundtables while addressing their primary weaknesses and complaints.
| ELEMENT | STATUS QUO | NSAA |
|---|---|---|
| Focus | Operations | Sales |
| Conflicts of Interest | ✔ | |
| Key Metrics | The trivial many | The vital few |
| Equitable Exchange of Ideas | Few consistent givers, too many takers | Accountability to generate and share insights |
| Insight Sharing in between Events | Ad hoc | Monthly private video podcast for members only |
| Annual On-Site Workshop | Once or twice per year | Once in the fall |
| Expert Guest Speaker at Meeting | ✔ | |
| Tour of Local Business | Inside the industry at a local lumber yard | Outside the industry to drive new insights |
| Analytics Dashboard | Updated monthly, shared | |
| Access to Dashboard, Insights | Executives | Executives, Sales Managers, and Sales Reps |
| Sales Pipeline Data Generation | The Simple Sales Pipeline® + technical support |
NSAA Annual Conference
Our inaugural NSAA annual conference is in the books! It was a great time had by all exploring analytics dashboards, having candid conversations, and seeing how other companies outside the construction industry use analytics to drive success, including the Texas Rangers.
FAQs
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Yes and no. We have 2 overlapping criteria. 1. Smart people willing to think differently & engage in discussion of new ideas. 2. Larger dealers. If you have the right people engaged & contributing insights, size doesn’t necessarily.
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By automating the data sharing. We are addressing a significant portion of that upfront. Bradley will also be connecting with the member executives to ensure they are prepared to contribute.
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No.
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Bradley Hartmann will be personally overseeing the day-to-day execution of the NSAA. His firm, Bradley Hartmann & Co. employs a full-time Customer Success Manager to onboard and monitor NSAA member engagement with The Simple Sales Pipeline®.
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Bradley Hartmann & Co. has contracted an analytics firm led by a pair of PHDs who specialize in large data sets.
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Our goal is to automate the monthly reporting as much as possible to simplify the process for members.
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The initial investment is a flat $19,995 + a variable subscription fee based on number of sales reps using The Simple Sales Pipeline®.
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We have a dedicated team & proven process to make onboarding your team simple and easy.
Ready to join NSAA?
If you’re looking to join the NSAA, contact our team to schedule a call.